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BBC
Touchstone
A new BBC learning experience for teens that is a response to the question, "What's my role in the world?"
Role
Art Director
Motion Designer
Challenge
The BBC wants to fill the gap in the learning experiences of students aged 13-16 while leveraging their vast catalog of content and wide reach for their advantage.
Team
Brandon Murillo
Josh Azoulay
Maya Wu
Josh Azoulay
Maya Wu
What's my role in the world?
It was found that more than half of students felt like their learning experience was inadequate leaving them feeling under prepared. Not only do students feel as if they are ill prepared, many don’t believe they have discovered what career interests them, nor how to get into that field.
Only 46% of students said they felt their school gave them the opportunity to find their ideal career.
Only 46% of students said they felt their school gave them the opportunity to find their ideal career.
College education isn’t the right path for everyone, and high school is catering solely to those who have a clear goal on what they want in life.
Because of this, many students find themselves not knowing what career is right for them. If they do know, they are unsure on how or where to start.
Because of this, many students find themselves not knowing what career is right for them. If they do know, they are unsure on how or where to start.
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We created an educational platform that assists students in discovering what their role is in the world by allowing them to unleash their curiosity with the help of mentors who challenge them.
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With Touchstone our users will identify their hidden potential, helping them navigate the competitive landscape to find a path towards success and diverge from the status quo to unleash their curiosity to take control of their future.
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Team
Brandon Murillo
Josh Azoulay
Maya Wu
Role
Art Direction
Designer
Brandon Murillo
Josh Azoulay
Maya Wu
Role
Art Direction
Designer